What’s in a name? The theory of the built environment as some kind of positive reality is shattered by the very means of our interfaces with it. Rather, the built landscape exists in human experience only as a void in our symbolic order. Projection of Others’ desires upon our built environment is its greatest perception of value: recall, if you will, the uptown Toronto condominium which named itself “Soul”, as in, “buy a luxury Soul today.” Or perhaps the incredibly named “Yonge + Rich” downtown.
